Media Breakaway, LLC President to Moderate Panel on Affiliate Marketing and Social Networks at Affiliate Summit 2008 West

Westminster, CO December 7, 2007 – Media Breakaway, LLC, a pioneer in the performance-based online marketing industry, today announced that Steven Richter (President and General Counsel) will moderate a discussion panel titled “Managing Legal Risks in Affiliate Marketing” at Affiliate Summit 2008 West in Las Vegas, February 24-26, 2008.

The panel will include representatives from the FTC, leading social networks, and several affiliate networks in a discussion focusing on Affiliate Marketing Best Practices for Advertising on Social Networks. 

“As social networks have grown in popularity, online marketers have developed a variety of programs to promote products and services to the users of these sites,” said Steven Richter.  “The challenge for advertisers, affiliates, and affiliate networks is to find ways to create effective marketing programs that also adhere to the terms and conditions of the social networks.”

Online Social Networks have become arguably the biggest success story of the Web 2.0 world, with new networks appearing almost daily and overall membership into the hundreds of millions with no end in sight.  Online marketers have certainly taken note and have often clashed with the social networks in their efforts to advertise on these sites. 

“I am very excited to lead this panel, which will address some of the biggest challenges facing affiliate and online marketers,” said Mr. Richter.  “By including representatives from all sides of the business on the panel, we should generate some valuable discussion and bring some clarity to the debate.”

Mr. Richter is a recognized expert in online advertising best practices and compliance and has presented at a variety of industry conferences and events. 

“At Media Breakaway, we are focused on supporting our affiliates’ efforts to produce high quality traffic for our advertisers, while adhering to all of the appropriate laws and guidelines related to online marketing,” said Mr. Richter.

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Media Breakaway, LLC -- an industry leader in advertising and direct-marketing, delivers full-service, results-oriented solutions. CPA Empire®, a division of Media Breakaway, LLC, is one of the fastest-growing Affiliate Networks in the industry, providing its advertisers and affiliates with unparalleled service and support to help them drive sales and revenue.  DataOverdrive, a division of Media Breakaway, LLC, offers List Management Solutions helping clients convert their current lists into a supplemental profit center. Visit www.MediaBreakaway.com, www.CPAEmpire.com or www.DataOverdrive.com.