Media Breakaway, LLC Announces Steven Richter and Pete Wellborn will be speaking at Affiliate Summit July 9, 2007 WESTMINSTER, Colo. September 26, 2007--(BUSINESS WIRE)--Media Breakaway, LLC, an industry leader in performance-based online advertising, today announced that Steven Richter (President and General Counsel) will deliver the presentation “What You Don’t Know May Hurt You” along with Pete Wellborn (Founder, Wellborn & Wallace, LLC) at the upcoming Affiliate Summit Conference in Miami (July 8-10).
The presentation is designed to help affiliates and other online marketers recognize the importance of understanding and navigating the minefield of Federal and state law regarding advertising on the internet.
Understanding and complying with all of the laws and regulations can be challenging for online advertisers. Even large companies, with access to legal expertise, can find it difficult to stay up to date on the latest regulatory and legislative developments. For smaller marketers, of which there are many on the internet, the challenge is even greater, since they often don’t have in-house counsel or easy access to the best legal advice. While staying in compliance may be a challenge, there are serious potential consequences for advertisers that run non-compliant advertisements. The old saying that ‘ignorance is bliss’ simply doesn’t apply when you are under investigation for non-compliant advertising.
Some of the key topics covered in the presentation will be: the CAN-SPAM Act, FTC Guidelines on Advertising Content, Spyware and Privacy Issues, and Negative Options Marketing Programs. The presentation will take place on Monday, July 9 at 11:30am during the Affiliate Summit Conference in Miami, FL. “At Media Breakaway, we are focused on working with our Advertisers and Affiliates to ensure that all of there online marketing programs are fully compliant with all Federal and state laws,” said Mr. Richter. “By regularly speaking at conferences and providing presentations like this one, we hope to educate the industry and help raise the overall quality of online advertising.”
Media Breakaway, LLC -- an industry leader in advertising and direct-marketing, delivers full-service, results-oriented solutions. Since 2001, our mission has been simple: to generate the best sales results possible for our Advertisers while providing our Affiliates with a one-stop solution that maximizes earnings on their traffic. CPA Empire®, a division of Media Breakaway, LLC, is one of the fastest-growing Affiliate Networks, providing its affiliates the highest payouts in the industry. Additionally affiliate benefits include weekly payments, if qualified, and the Thank You Affiliates(sm) Rewards program allowing their affiliates to earn Visa Gift Cards based on productivity. DataOverdrive.com, a division of Media Breakaway, LLC, offers List Management Solutions helping clients convert their current lists into a supplemental profit center. Visit