Media Breakaway, LLC Announces Declan Dunn as Keynote Speaker for the CPA Empire® Breakaway Conference
Westminster, CO May 2, 2008 – Media Breakaway, LLC, a pioneer in the performance-based online marketing industry, today announced that Declan Dunn (a pioneer in the online marketing industry) will deliver the keynote address at this year’s CPA Empire® Breakaway Conference, August 7-8 in Denver, CO.

The Breakaway Conference is a unique event in the affiliate marketing industry, bringing over 100 top performing affiliates, advertisers, and other online marketing professionals together for two days of educational sessions and networking opportunities. 2008 will mark the third year for the annual conference, which has become one of the most exclusive and talked about event in the industry.

Declan Dunn, founder of Dunn Direct Marketing and one of the most sought after speakers in the industry, will deliver this year’s keynote address on the growing influence of social media on affiliate marketing.

“We are thrilled to have Declan deliver our keynote address and get the Breakaway off to a great start with his incredible enthusiasm and industry knowledge,” said Steven Richter, President and General Counsel of Media Breakaway. “Declan played an integral part in making last year’s conference such a huge success and everyone in attendance is in for a great experience again this year.”

One of the most unique aspects of the Breakaway Conference is that the majority of the affiliates in attendance have actually “earned their way” to the event. The company holds a contest each year that allows affiliates to earn a complimentary trip to Denver, hotel accommodations, and conference passes, based on their revenue productivity leading up to the big event.

“One of our goals for the Breakaway Conference is to create an environment that promotes the open exchange of information between our attendees, allowing them to help each other achieve greater success. Last year, we introduced a set of roundtable discussions focusing on Email, Search, and Testing & Optimization which were incredibly popular and produced incredible response from everyone who attended.” Said Richter.

Last year, attendance at the Breakaway grew by over 50% from its inaugural event in 2006. In 2008, the conference will continue to grow, but only slightly. “Based on feedback from our attendees at the past two conferences, we don’t plan on dramatically increasing the number of people at this year’s event,” said Richter. “Our affiliates told us they really appreciate the intimate nature of the Breakaway, which let’s them feel comfortable sharing information and helping each other become more successful. With that in mind, we plan on keeping attendance limited to maintain this exclusive environment.”

More news about the Breakaway Conference session agenda and information regarding some of the networking activities will be announced in the weeks ahead.


Media Breakaway, LLC -- an industry leader in advertising and direct-marketing, delivers full-service, results-oriented solutions. CPA Empire®, a division of Media Breakaway, LLC, is one of the fastest-growing Affiliate Networks in the industry, providing its advertisers and affiliates with unparalleled service and support to help them drive sales and revenue. DataOverdrive, a division of Media Breakaway, LLC, offers List Management Solutions helping clients convert their current lists into a supplemental profit center. Visit, or