CPA Empire® Announces Name Change to
New name reflects the company’s leading position within the affiliate marketing industry

Westminster, Colo., November 3, 2008, Media Breakaway, LLC, an industry leading online marketing firm today announced it has changed the name of its affiliate marketing network from CPA Empire®   to  The name change reflects the growth of the network division and its position as one of the largest and most successful affiliate networks in the industry.

“ provides us with a premier name to go along with our leadership position in the affiliate marketing industry,” said Steven Richter, President and General Counsel for Media Breakaway.  “However, we are doing more than simply changing the name of our affiliate marketing division.  Our goal is for to become the next generation of affiliate networks.”

The company also announced that it will be undertaking a number of key initiatives as a part of the name change.  These initiatives include the development of a proprietary tracking system that will provide affiliates and advertisers with accurate, real-time reporting and an easy to use interface to access performance data on all their campaigns.  In addition, business development efforts are being focused on bringing in more top performing international offers, as the company continues to increase its presence in the global market.  The company will also be expanding its affiliate management and advertiser support teams and enhancing the affiliate manager training program to ensure that the team is providing the highest level of support in the industry.
“Through each of these initiatives and others we will put in place in 2009, we plan to take affiliate marketing to the next level in technology, services, and support,” said Richter.  “We are dedicated to helping our affiliates and advertisers grow their businesses and become more profitable.” will be making the name change official during the ad:tech New York trade show and conference this week.  Attendees of the show can visit the team at exhibit booth #340 on November 3-4, at the New York Hilton to learn more about the company.

Media Breakaway, LLC -- an industry leader in advertising and direct-marketing, delivers full-service, results-oriented solutions., a division of Media Breakaway, LLC, is one of the fastest-growing Affiliate Networks in the industry, providing its advertisers and affiliates with unparalleled service and support to help them drive sales and revenue.  DataOverdrive, a division of Media Breakaway, LLC, offers List Management Solutions helping clients convert their current lists into a supplemental profit center. Visit, or